Resume and work sample can be provided upon request.
72AndSunny, New York, NY
Jr. Strategist, Sept 2014 - Present
ROKKAN, New York, NY
Associate Strategist, May 2013 – Sept 2014
Lead strategist on Fancy Feast client. Engaged a new target audience across owned media through executing a refreshed content strategy. Spearheaded the 2014 digital playbook for the brand, which included a redefined digital vision and shift in platform priorities. Launched Pinterest, Tumblr, and three brand campaigns. Facilitated relationship between designer and client for social content creation.
Defined Lucky Charms’ target audience through market research and social listening and created a preliminary content strategy. Conducted a “test and learn” period across the brand’s social channel to test performance of posts and gather insights and refine strategy. Presented a final social strategy deck that included a refreshed ecosystem, a content framework, distribution, and executional tactics.
ALLEN & GERRITSEN, Boston, MA
Content Activation Strategy Intern, January 2013 – May 2013
Contributed to client and new business presentations with brand audits, “best in class” examples, and concepts of content marketing. Researched and reported on emerging trends in technology and social media. Created digital content for clients’ and agency’s social networks (included designs and copywriting). Developed a social content strategy as pro bono work for start-up company, Janji (www.runjanji.com)
HILL HOLLIDAY, Boston, MA
Account Management Intern, September 2012 - December 2012
Built extensive monthly reports that included campaign performance, brand audits, and competitor analysis for Liberty Mutual Personal Markets. Created presentation on London 2012 Olympic sponsorship, and derive recommendations for future partnerships, campaign executions, and PR initiatives for the brand.
TRIBAL WORLDWIDE, New York, NY
Account Management Intern, June 2012 - August 2012
Created competitive analysis of ExxonMobil’s key competitors in the North America market and made recommendations for the brand’s online engagement and digital strategy. Audited ExxonMobil’s websites spanning 10 countries / 8 languages to enhance user experience.
Developed an integrated campaign for New York’s Citi Bike bikeshare program to raise brand awareness through a creative brief, market analysis, and consumer research.
YELLI, INC., New York, NY
Sales and Marketing Intern, June 2011 - August 2011
Managed and expanded social media platforms to build user engagement and to promote the growth of the company. Created an extensive lead generation and sales strategy to pitch to small business merchants. Conducted dozens of business development meetings with potential clients.
BOSTON UNIVERSITY STUDENT ACTIVITIES OFFICE, Boston, MA
Marketing Consultant, May 2011- December 2012
Designed marketing materials using Photoshop and InDesign to promote 50+ on-campus events. Collaborated and formed relationships with key student groups to create their envisioned design.